When the final price is to be negotiated between the buyer and the seller, personal selling is effective.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and a potential buyer. This type of selling is effective when it comes to negotiating the final price because the salesperson can address any concerns or objections the buyer might have and highlight the unique value proposition of the product or service. This allows for a more personalized and interactive sales process that is conducive to negotiation and reaching a mutually beneficial agreement.

When the Final Price Is to Be Negotiated Between the Buyer