Solved

Which of the Following Statements Is True of Personal Selling

Question 26

Multiple Choice

Which of the following statements is true of personal selling?


A) Personal selling involves inexpensive forms of communication.
B) For personal selling to be effective, the sales and promotions department should operate independently.
C) Integrated marketing communication (IMC) tools are used in conjunction with personal selling to make it effective.
D) In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
E) Personal selling is typically controlled by the advertising and promotions department.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents