Which of the following statements is true of personal selling?
A) Personal selling involves inexpensive forms of communication.
B) For personal selling to be effective, the sales and promotions department should operate independently.
C) Integrated marketing communication (IMC) tools are used in conjunction with personal selling to make it effective.
D) In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
E) Personal selling is typically controlled by the advertising and promotions department.
Correct Answer:
Verified
Q21: Under which of the following conditions is
Q22: _ allows for more specific tailoring of
Q23: Which of the following products is most
Q24: Dyadic communication in personal selling is likely
Q25: A sales force is a major part
Q27: Jade Inc. serves as an intermediary between
Q28: Management should determine the specific responsibilities of
Q29: Zen Inc. sources furniture for hotels and
Q30: In the _ stage of personal-selling evolution,
Q31: Alex is the marketing head of BlackSteel
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