Which of the following statements is true of personal selling?
A)Personal selling involves inexpensive forms of communication.
B)For personal selling to be effective, the sales and promotions department should operate independently.
C)Integrated marketing communication (IMC) tools are used in conjunction with personal selling to make it effective.
D)In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
E)Personal selling is typically controlled by the advertising and promotions department.

Question

Quizplus · Accepted Answer

Personal selling is one of the promotional-mix elements used in integrated marketing communication. It involves face-to-face interaction between a salesperson and potential customers to persuade them to purchase a product or service. IMC tools such as advertising, public relations, and direct marketing are used in conjunction with personal selling to create a cohesive and effective message to the target audience. Therefore, option C is the correct statement. The other options are false as personal selling is not inexpensive and should not be operated independently from sales and promotions department. Personal selling should not be a substitute for other promotional mix elements, and it is not typically controlled by the advertising department.

Which of the Following Statements Is True of Personal Selling