Management should determine the specific responsibilities of personal selling and the role it will assume relative to the other promotional mix elements. Which of the following questions would best guide the management in determining these roles?
A)What is the workflow followed in the advertising department?
B)What is the total sales revenue of the industry in which the company operates?
C)How many people work in each department of the organization?
D)What is the market capitalization of the company?
E)What specific information must be exchanged with potential customers?

Question

Quizplus · Accepted Answer

The specific information that must be exchanged with potential customers is critical in determining the role of personal selling and how it fits into the overall promotional mix. Factors such as workflow, sales revenue, number of employees, and market capitalization are not as relevant in determining the specific responsibilities of personal selling.

Management Should Determine the Specific Responsibilities of Personal Selling and the Role