If an organisation possesses unique resources and capabilities that enable it to positively differentiate itself from its competitors in a given marketplace,it is said to possess:
A) a sound strategy
B) a competitive advantage
C) a viable strategic plan
D) an effective senior management team
E) a competitive plan.

Question

Quizplus · Accepted Answer

A competitive advantage refers to the unique set of resources and capabilities that a company possesses to differentiate itself positively from its competitors. A sound strategy, viable strategic plan, effective senior management team, and a competitive plan are all essential components of achieving a competitive advantage, but none of those options fully captures the concept of a competitive advantage on its own.

If an Organisation Possesses Unique Resources and Capabilities That Enable