The assumption that a single global market exists would lead to a:
A) globalisation strategy
B) multidomestic strategy
C) export strategy
D) transnational strategy.

Question

Quizplus · Accepted Answer

The assumption of a single global market implies that there are similarities in customer needs and preferences across different regions, which would allow a company to standardize its products or services and sell them globally. This approach requires a globalisation strategy that focuses on achieving economies of scale, leveraging global resources and capabilities, and pursuing a standardized approach to marketing, production, and distribution. Multidomestic, export, and transnational strategies are not suitable because they either rely on customization and local responsiveness (multidomestic), focus on exporting products from a home country to foreign markets (export), or combine elements of global standardization and local responsiveness (transnational).

The Assumption That a Single Global Market Exists Would Lead