According to the BCG matrix ,a cash cow:
A) generates tremendous profits in a rapidly growing industry
B) has a small market share in a rapidly growing industry
C) has a small market share in a slow growth industry
D) has a large market share in a slow growth industry
E) is generally a dead business that should be divested.

Question

Quizplus · Accepted Answer

According to the BCG matrix, a cash cow is a business with a large market share in a slow growth industry. These businesses generate a significant amount of cash flow and profits, but typically do not require substantial investments or growth strategies. Therefore, they are considered to be a stable and profitable source of income, similar to cows that provide a reliable supply of milk over time.

According to the BCG Matrix ,A Cash Cow