An organisation that has standardised its product line throughout the world would be pursuing a:
A) multidomestic strategy
B) transnational strategy
C) export strategy
D) globalisation strategy.

Question

Quizplus · Accepted Answer

Standardising a product line throughout the world suggests a strategy of globalisation, where the focus is on creating a standardised product that can be sold in multiple countries without significant modifications or adaptations. This strategy aims to achieve economies of scale and cost savings through the use of common production processes, marketing strategies, and distribution channels.

An Organisation That Has Standardised Its Product Line Throughout the World