The millions of dollars spent by Coles supermarkets on upgrading and modernising its stores is an example of _______________ strategy.
A) business-level
B) corporate-level
C) SWOT
D) functional-level
E) cost-benefit

Question

Quizplus · Accepted Answer

Coles' investment in modernising its stores is a business-level strategy aimed at improving the customer experience and gaining a competitive advantage in the retail industry. Business-level strategies focus on how a company can create value for its customers and differentiate itself from its competitors in a specific market segment.

The Millions of Dollars Spent by Coles Supermarkets on Upgrading