In the context of the hierarchy of effects, high-involvement decisions:
A) result in impulse purchases.
B) contain significant risk.
C) express core beliefs.
D) are routine and boring.

Question

Quizplus · Accepted Answer

High-involvement decisions involve significant risk because they require extensive information search, evaluation of alternatives, and careful consideration before making a purchase decision. These decisions usually involve expensive products or services with significant long-term consequences, making it crucial to make an informed choice. Thus, high-involvement decisions are not routine or boring and are not made impulsively. Additionally, they may express core beliefs, but this is not always the case.

In the Context of the Hierarchy of Effects, High-Involvement Decisions