According to the functional theory of attitudes, the _____ enables a consumer to protect himself or herself from information that may be threatening.
A) utilitarian function of attitudes
B) value-expressive function of attitudes
C) ego-defensive function of attitudes
D) cognitive function of attitudes

Question

Quizplus · Accepted Answer

The ego-defensive function of attitudes refers to the role attitudes play in protecting a consumer from information that may be threatening to their self-esteem or self-concept. This function helps individuals feel more secure and less vulnerable, and can apply to attitudes about a wide range of topics, from politics to consumer products.

According to the Functional Theory of Attitudes, the _____ Enables