In the elaboration likelihood model (ELM), nonproduct-related information presented in a message is referred to as _____.
A) central cues
B) inconsistent cues
C) peripheral cues
D) abstract cues

Question

Quizplus · Accepted Answer

Peripheral cues in the ELM refer to nonproduct-related information presented in a message that can influence attitudes and behaviors toward the product or message. These may include things like celebrity endorsements, music, or attractive visuals. Central cues, on the other hand, refer to information directly related to the product or message itself, such as its features or benefits. Inconsistent or abstract cues are not terms used in the ELM.

In the Elaboration Likelihood Model (ELM), Nonproduct-Related Information Presented in a Message