According to balance theory, the relations between the observer (consumer) and the other elements in a system are referred to as _____.
A) unit relations
B) sentiment relations
C) central relations
D) peripheral relations

Question

Quizplus · Accepted Answer

Balance theory posits that individuals strive for psychological consistency in their relationships, and "sentiment relations" describe the affective evaluations (like or dislike) between the observer (consumer) and other elements (people, objects, ideas) in a system.

According to Balance Theory, the Relations Between the Observer (Consumer)