The most widely practiced form of evaluating public relations programs is the compilation of print and broadcast mentions.

Question

Quizplus · Accepted Answer

Print and broadcast mentions are a common way of measuring media coverage and can provide valuable insights into the reach and impact of public relations programs, but they are not the only or most comprehensive way of evaluating PR success. Other evaluation methods include surveys, focus groups, website traffic analysis, social media analytics, and more.

The Most Widely Practiced Form of Evaluating Public Relations Programs