Which term is used to describe 'any cost attributed to creating campaign assets,planning,or managing the campaign'?
A)Campaign spend.
B)Non-working spend.
C)Working spend.
D)Orgranic spend.
E)None of these.

Question

Quizplus · Accepted Answer

Non-working spend refers to costs that go towards creating, planning, and managing a campaign, as opposed to the actual execution and distribution of the campaign (which is considered working spend).

Which Term Is Used to Describe 'Any Cost Attributed to Creating