Which of the following best complete the statement,'WOM is especially ______ when the product is ______ in the market.'?
A)Influential,well-established.
B)Negative,familiar.
C)Uninfluential,novel.
D)Influential,novel.
E)None of these.

Question

Quizplus · Accepted Answer

WOM (word of mouth) is more influential when the product is new or novel in the market as customers have fewer references to gauge the quality of the product. Therefore, the most appropriate option to complete the sentence is 'influential' when the product is 'novel.'

Which of the Following Best Complete the Statement,'WOM Is Especially