Which of the following best completes the statement,'A(n)______ is an exposure to a brand via another person or social sharing.'?
A)Influence impression.
B)Word-of-mouth review.
C)Negative impression.
D)Public endorsement.
E)None of these.

Question

Quizplus · Accepted Answer

An influence impression is an exposure to a brand via another person or social sharing. This includes social media posts, recommendations from friends, and other forms of word-of-mouth promotion. While word-of-mouth reviews and public endorsements are related concepts, they are not as broad as influence impressions, which encompass a wide range of social interactions and sharing activities. Negative impressions, on the other hand, refers to exposure that elicits negative feelings or reactions toward a brand.

Which of the Following Best Completes the Statement,'A(n)______ Is an Exposure