Which of the following best completes the statement,'______ proposed that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people.'?
A)The social media consumption theory.
B)The cascade theory.
C)The two-step flow model of influence.
D)The influence network theory.
E)None of these.

Question

Quizplus · Accepted Answer

The two-step flow model of influence proposed that a small group of influencers, such as opinion leaders, are responsible for disseminating information because they can modify the opinions of a large number of other people. The cascade theory suggests that information spreads through a hierarchical structure, while the influence network theory focuses on the relationships between individuals in a network. The social media consumption theory is not directly related to the dissemination of information by influencers.

Which of the Following Best Completes the Statement,'______ Proposed That