Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colors,voice tones,and the like?
A)counterarguments
B)support arguments
C)source derogations
D)ad execution-related thoughts
E)attitude toward the brand

Question

Quizplus · Accepted Answer

Ad execution-related thoughts include a message recipient's reactions to the creative aspects of an advertisement, such as the quality of the visual effects, colors, voice tones, etc.

Which Category of Cognitive Responses Includes a Message Recipient's Reactions