Advertisers of products characterized by low levels of involvement might consider using _____ in designing their advertising strategy.
A)heavy repetition of simple product claims
B)catchy slogans
C)attention-attracting gimmicks
D)visual image personalities
E)all of the above

Question

Quizplus · Accepted Answer

For products with low involvement, advertisers often use a combination of heavy repetition, catchy slogans, attention-grabbing gimmicks, and visual images to ensure the message is noticed and remembered.

Advertisers of Products Characterized by Low Levels of Involvement Might