According to the FCB model,the _____ strategy is for highly involving products where rational thinking and economic considerations prevail.
A)habitual
B)informative
C)affective
D)satisfaction
E)dissonance reduction

Question

Quizplus · Accepted Answer

The informative strategy is suitable for highly involving products where rational thinking and economic considerations are critical. This strategy is used when the consumer is unfamiliar with the product and requires more information about the product's benefits and features.

According to the FCB Model,the _____ Strategy Is for Highly