Negative thoughts about a spokesperson in an ad are called:
A)source derogations.
B)counterarguments.
C)source bolsters.
D)source blockages.
E)message blockages.

Question

Quizplus · Accepted Answer

Source derogations are negative thoughts or opinions about a spokesperson in an ad. This can affect the credibility of the spokesperson and the effectiveness of the message. Counterarguments refer to arguments or reasons against the message being promoted, source bolsters are positive thoughts or opinions about the spokesperson, source blockages refer to factors that prevent the audience from paying attention to the spokesperson, and message blockages refer to factors that prevent the audience from understanding the message.

Negative Thoughts About a Spokesperson in an Ad Are Called