Which of the following is an example of an antecedent variable that would influence a consumer's level of involvement in a purchase?
A)personal needs
B)consumer's interest in the product
C)the occasion for which the product is being purchased
D)the degree of difference between various brands of the product
E)all of the above

Question

Quizplus · Accepted Answer

All of the above factors can impact a consumer's level of involvement in a purchase. Personal needs determine the importance of the purchase to the individual, consumer interest can increase motivation to research and consider purchase options, the occasion can create a sense of urgency or need for a certain level of involvement, and the degree of difference between brands can impact the amount of effort and consideration given to the purchase.

Which of the Following Is an Example of an Antecedent