Which response hierarchy views the consumer as engaging in passive learning and random information catching?
A)standard learning
B)low-involvement
C)dissonance/attribution
D)habit formation
E)informative processing

Question

Quizplus · Accepted Answer

The low-involvement response hierarchy views the consumer as engaging in passive learning and random information catching. The consumer is not highly involved in processing information and may make purchase decisions based on habit, convenience, or price.

Which Response Hierarchy Views the Consumer as Engaging in Passive