Which of the following is NOT a strategy associated with the FCB planning grid?
A)dissonance strategy
B)self-satisfaction strategy
C)habit formation strategy
D)affective strategy
E)informative strategy

Question

Quizplus · Accepted Answer

The FCB planning grid includes strategies like informative, affective, habit formation, and self-satisfaction. Dissonance strategy is not part of the FCB grid.

Which of the Following Is NOT a Strategy Associated with the FCB