For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process?
A)bar of soap
B)digital camera
C)refrigerator-freezer combination
D)yard landscaping
E)wedding dress

Question

Quizplus · Accepted Answer

A bar of soap is a low-involvement product that consumers often purchase without much thought or consideration. The decision-making process for such products is usually quick and requires minimal effort. Advertisers may use the low-involvement hierarchy to promote these products as simple solutions that don't require too much effort or consideration from the consumer.

For Which of the Following Products Would an Advertiser Be