Communication problems in international marketing include misinterpretation of:
A)brand names
B)ad slogans
C)signs and symbols
D)language
E)all of the above

Question

Quizplus · Accepted Answer

Misinterpretation of brand names, slogans, signs and symbols, and language can all cause communication problems in international marketing. It is important for companies to carefully consider their messaging and cultural context when expanding into new international markets.

Communication Problems in International Marketing Include Misinterpretation Of