Marketers use a variety of alternative communications methods to reach early adopters because:
A)government regulations alert early adopters to the communication process
B)alternative media deny access to new product marketers
C)a majority of this market segment are annoyed by the amount of advertising today
D)these consumers are less likely to think about product choices before adopting them
E)publicity is not usually available for targeting this market segment

Question

Quizplus · Accepted Answer

Early adopters are often more discerning and may be overwhelmed or annoyed by traditional advertising, prompting marketers to use alternative methods to effectively reach and engage them.

Marketers Use a Variety of Alternative Communications Methods to Reach