Which of the following statements about an advertising message is true?
A)Advertising messages can be verbal or nonverbal.
B)Advertising messages can be primarily visual.
C)Advertising messages are generally put into a transmittable form that is appropriate for the channel of communication being used.
D)The effectiveness of an advertising message may be determined by the impression or image it creates rather than the information it contains.
E)All of the above statements about an advertising message are true.

Question

Quizplus · Accepted Answer

All of the statements listed are true about advertising messages. They can be verbal or nonverbal, primarily visual, put into a transmittable form appropriate for the communication channel, and their effectiveness depends on the impression or image they create.

Which of the Following Statements About an Advertising Message Is