The experiences,perceptions,attitudes and values a consumer brings to a communication situation is referred to as his or her:
A)semiotic experiences.
B)field of experience.
C)common ground.
D)source characteristics.
E)selective perceptions.

Question

Quizplus · Accepted Answer

The field of experience is the set of experiences, perceptions, attitudes, and values that a consumer brings to a communication situation. This background of personal characteristics influences how the consumer perceives and interprets the message.

The Experiences,perceptions,attitudes and Values a Consumer Brings to a Communication