Marketers try to select spokespeople whose traits will maximize their message influence.The three categories of source attributes that should be considered during the selection process are:
A)power,image,and knowledge
B)credibility,attractiveness,and power
C)knowledge,fee,and recognizability
D)consistency,credibility,and continuity
E)credibility,recognizability,and individuality

Question

Quizplus · Accepted Answer

The three categories of source attributes that should be considered during the selection process are credibility, attractiveness, and power. Credibility refers to the expertise and trustworthiness of the spokesperson, which affects the audience's perception of the message. Attractiveness refers to physical appearance, likability, and similarity to the audience, which can increase the audience's attention and identification with the spokesperson. Power refers to the perceived control, confidence, and persuasiveness of the spokesperson, which can enhance the persuasiveness of the message. Therefore, option B is the best choice.

Marketers Try to Select Spokespeople Whose Traits Will Maximize Their