What combination of independent and dependent variables of the persuasion matrix did The Golf Channel consider when it hired Canadian golfing pro Steve Allen to be its spokesperson in a Canadian advertising campaign and assumed he would be noticed by Canadians who golf and are interested in golf?
A)source/yielding
B)message/yielding
C)channel/attention
D)source/attention
E)message/retention

Question

Quizplus · Accepted Answer

The Golf Channel considered the combination of source (Steve Allen as a spokesperson) and attention (Canadians who golf and are interested in golf) as independent and dependent variables, respectively. The choice of hiring Steve Allen as a spokesperson was made based on his reputation as a Canadian golfing pro, which would attract attention from the target audience interested in golf. Therefore, the independent variable (source) was expected to affect the dependent variable (attention) in the persuasion matrix.

What Combination of Independent and Dependent Variables of the Persuasion