Three reasons marketers are paying huge sums to have Tiger Woods as their celebrity spokesperson include:
A)persuasiveness,primacy effect and refutational appeal
B)creativity,source clutter and sleeper effect
C)likeability,believability and popularity
D)sincerity,simplicity and superhuman capabilities
E)assertiveness,aggressiveness and accomplishments

Question

Quizplus · Accepted Answer

Likeability, believability, and popularity are three key factors that make Tiger Woods an attractive celebrity spokesperson for marketers. Woods has a large fan base and is widely respected in the golf world, which has helped to enhance his credibility with consumers. Furthermore, his personal story of perseverance and determination in the face of adversity has made him a relatable figure for many people, further increasing his appeal to marketers. Overall, Tiger Woods offers a compelling mix of qualities that make him a popular choice for marketing campaigns.

Three Reasons Marketers Are Paying Huge Sums to Have Tiger