The independent variable in the persuasion matrix that takes into account the passage of information from one person to another is:
A)the source.
B)the message.
C)behavior.
D)retention.
E)destination.

Question

Quizplus · Accepted Answer

The destination is the independent variable in the persuasion matrix that takes into account the passage of information from one person to another. The destination is the person or group of people who receive the message and can either accept or reject it. The behavior, retention, and source variables are also important, but they are not directly related to the passage of information from one person to another. The message variable is the content of the communication that is being passed on, but it is not an independent variable that influences the passage of information.

The Independent Variable in the Persuasion Matrix That Takes into Account