When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol,what type of advertising approach is being used?
A)unique selling proposition
B)image advertising
C)inherent drama
D)attribute-based positioning
E)refutational appeal

Question

Quizplus · Accepted Answer

Image advertising emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol. It is designed to create a favorable impression of a company or product based on feelings and emotions rather than specific attributes or benefits.

When an Advertiser Uses an Ad That Emphasizes Psychological Associations