Which of the following is often the basis of a marketer's creative strategy when the company has multiple brands competing in the same market?
A)unique selling propositions
B)brand image
C)inherent drama
D)transformational advertising
E)positioning

Question

Quizplus · Accepted Answer

Positioning is often the basis of a marketer's creative strategy when the company has multiple brands competing in the same market. This involves creating a distinct position for each brand in the minds of consumers, based on factors such as product benefits, target audience, and competition. By positioning each brand differently, the marketer can avoid direct competition between the brands and appeal to different segments of the market.

Which of the Following Is Often the Basis of a Marketer's