Jack Trout and Al Ries introduced _____ as the basis for advertising strategy and creative development in the early 1970s.
A)inherent drama
B)positioning
C)brand image
D)unique selling proposition
E)transformational advertising

Question

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Jack Trout and Al Ries introduced the concept of positioning as the basis for advertising strategy and creative development in the early 1970s.

Jack Trout and Al Ries Introduced _____ as the Basis