Which of the following statements about image advertising is true?
A)Image advertising is used most often when there are significant functional or performance differences among brands.
B)Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis.
C)Advertisers often use image advertising when their products or services offer a unique attribute or benefit to consumers.
D)Image advertising is most commonly used for business-to-business products.
E)All of the above statements about image advertising are true.

Question

Quizplus · Accepted Answer

Image advertising is typically used when competing brands are difficult to differentiate on a functional or performance basis, as it aims to create a favorable image or perception of a brand in the minds of consumers. When there are significant functional or performance differences among brands, advertisers may choose to promote those differences through other forms of advertising, such as informational or persuasive advertising.

Which of the Following Statements About Image Advertising Is True