Duplication of audiences is a desired factor if the media strategy is to:
A) maximize reach
B) optimize GRP
C) optimize both reach and frequency
D) maximize frequency
E) reduce waste coverage
Correct Answer:
Verified
Q56: New Balance running shoes would probably wish
Q57: Which of the following statements describes a
Q58: _ schedule is being employed.
A)intermittent
B)continuity
C)flighting
D)weighting
E)pulsing
Q59: The use of hot sauce is most
Q60: My product is hand-tooled leather wallets,which can
Q62: Given the objective is comprehension of the
Q63: Which of the following media strategies is
Q64: Consider the following media buy: 70 percent
Q65: A company has a limited promotional budget.The
Q66: _ is the number of persons in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents