Which of the following media strategies is suitable for a new product with a target audience concentrated in a well-defined market segment?
A) one that emphasizes frequency rather than reach
B) one that emphasizes reach rather than frequency
C) one that balances reach and frequency
D) one that uses a high cost per thousand approach
E) one that allows continuous communication
Correct Answer:
Verified
Q58: _ schedule is being employed.
A)intermittent
B)continuity
C)flighting
D)weighting
E)pulsing
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Q61: Duplication of audiences is a desired factor
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Q64: Consider the following media buy: 70 percent
Q65: A company has a limited promotional budget.The
Q66: _ is the number of persons in
Q67: ,you will need to:
A)multiply reach times frequency
B)divide
Q68: Which of the following magazines would be
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