_____ is the number of persons in the primary target audience who the media buy will reach and the number of times those persons will be reached.
A) Target ratings points
B) Gross ratings points
C) Coverage
D) Effective reach
E) Total market coverage
Correct Answer:
Verified
Q61: Which of the following statements is true
Q62: To calculate gross ratings points (GRPs),you will
Q63: Greater frequency levels of exposure would be
Q65: _ refers to the relationship between the
Q67: _ is a summary measure that combines
Q68: _ is the number of times the
Q69: Unduplicated reach indicates _,while duplicated reach provides
Q70: The concept of _ is based on
Q71: Unduplicated reach is:
A)average reach multiplied by average
Q87: Which of the following is an example
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