Unduplicated reach is:
A)average reach multiplied by average frequency.
B)duplicated reach plus total reach.
C)total market coverage less duplicated reach.
D)reach multiplied by frequency.
E)total reach less duplicated reach.

Question

Quizplus · Accepted Answer

Unduplicated reach refers to the total number of unique individuals exposed to a message, which is calculated by subtracting duplicated reach from total reach.

Unduplicated Reach Is