To calculate gross ratings points (GRPs),you will need to:
A)multiply reach times frequency.
B)divide reach times frequency by costs.
C)multiply cost per thousand (CPM)times average frequency.
D)divide average frequency by costs.
E)add reach and frequency and divide by cost per thousand (CPM).

Question

Quizplus · Accepted Answer

To calculate GRPs, you need to multiply the reach (the percentage of the target audience that will be exposed to the advertisement) and frequency (the number of times the advertisement will be aired or displayed). The formula for GRPs is Reach x Frequency. Therefore, the best choice is A.

To Calculate Gross Ratings Points (GRPs),you Will Need To