Given the objective is comprehension of the message,the strategy should be to maximize ______ at the expense of _____.
A) frequency;reach
B) reach;frequency
C) reach;GRPs
D) GRPs;CPM
E) frequency;CPM
Correct Answer:
Verified
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A)intermittent
B)continuity
C)flighting
D)weighting
E)pulsing
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Q66: _ is the number of persons in
Q67: ,you will need to:
A)multiply reach times frequency
B)divide
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