__________________ is an internal factor that may influence the determination of media strategy.
A) The size of the media budget
B) Competitive factors
C) Changes in the economy
D) The development of new media
E) All of the above
Correct Answer:
Verified
Q3: The market potential in a given metropolitan
Q23: ,a media planner obtains the following results:
Q25: Which of the following sources of information
Q26: except that it:
A)uses information about the product
Q28: Which of the following indices reflects a
Q29: report?
A)sales growth
B)lifestyle information
C)demographic information
D)a breakdown by light,medium
Q31: _ is an external factor that may
Q32: in a particular market area,a company should
Q36: When the coverage of the media exceeds
Q40: The survey of buying power index is
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