,a media planner obtains the following results: High BDI and Low CDI.What do these results imply?
A)high market share and good market potential
B)low market share and good market potential
C)high market share and monitor for sales decline
D)low market share and poor market potential

Question

Quizplus · Accepted Answer

A high BDI (Brand Development Index) indicates a strong brand presence or high market share in a specific market, while a low CDI (Category Development Index) suggests that the overall category is not performing well, indicating a need to monitor for potential sales decline.

,A Media Planner Obtains the Following Results: High BDI and Low