When the coverage of the media exceeds the targeted audience,this excess is referred to as:
A)plusage.
B)flighting.
C)waste coverage.
D)geographical excess.
E)oversaturation.

Question

Quizplus · Accepted Answer

Waste coverage refers to the extra coverage that goes beyond the targeted audience. This can be considered a waste of resources since the message is not reaching the intended audience and is instead reaching those who do not find it relevant or useful. The other options do not accurately describe this concept.

When the Coverage of the Media Exceeds the Targeted Audience,this