_____________________ is an external factor that may influence the determination of media strategy.
A)Administrative capabilities
B)Competitive factors
C)Size of the media budget
D)How tasks are delegated with the agency
E)All of the above

Question

Quizplus · Accepted Answer

Competitive factors such as the intensity of competition in the market, the size of competitors' media budgets, and their media strategies can significantly affect the determination of a company's media strategy. Other factors listed may also be important, but competitive factors are specifically related to outside influence on media strategy.

_____________________ Is an External Factor That May Influence the Determination