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Ethnographic Research Is a Type of Observational Research in Which

Question 39

Multiple Choice

Ethnographic research is a type of observational research in which the researcher actually may visit consumers' homes and watch them using the product being researched._____ would be an ideal subject for ethnographic research.


A) Clutter content analysis
B) Zipping and zapping
C) Flighting and pulsing
D) Bursting and flighting
E) Narrowcasting

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