Rebecca is engaged in a process where she is assessing the strengths and weaknesses of her brand from an image perspective.She is in which stage of the integrated marketing communication planning process?
A)internal analysis
B)external analysis
C)communication process analysis
D)communication objectives
E)budget determination

Question

Quizplus · Accepted Answer

Internal analysis involves assessing the strengths and weaknesses of the brand, including its image, as part of the integrated marketing communication planning process. This helps in understanding what the brand currently stands for and how it is perceived internally before planning how to communicate its values and messages externally.

Rebecca Is Engaged in a Process Where She Is Assessing