What is the next stage in the IMC planning process, once marketing and communication objectives have been set?
A)budget determination
B)developing the advertising message
C)reviewing the marketing plan
D)recruitment of marketing and promotion personnel
E)development of the IMC program

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The Answer of What is the next stage in the IMC planning process, once marketing and communication objectives have been set?
A)budget determination
B)developing the advertising message
C)reviewing the marketing plan
D)recruitment of marketing and promotion personnel
E)development of the IMC program

What Is the Next Stage in the IMC Planning Process